The ceramic industry will face three major challenges in 2017
Release time： 2018-06-12 15:51
In the past two years, the domestic macroeconomic downturn has led to a downturn in the ceramic market, shrinking demand, the ceramic industry is undergoing a reshuffle and change, and the pressure of various ceramic enterprises has become greater, only to survive. In the face of the twists and turns of 2016, what challenges will 2017 face?
Sea freight rates continued to soar at the start of the year
In recent days, the news of soaring sea freight has swept the circle of friends. Merchants who wanted to cut costs by shipping cheaper caused sea freight rates to soar. According to industry analysts, the sea freight price increase will be extended to 2107. Because near the end of the year, the entire shipping market immediately entered the once a year "press New Year goods" season. According to the practice of previous years, each year a month before the Spring Festival, the shipping companies will launch the "New Year's goods" policy, meaning that the logistics company will send the customer's goods to the dock yard before the year, during the Spring Festival, the shipping company will send the goods to the destination port, and then send them to the customer's warehouse after the Spring Festival. This means that by the eve of the Spring Festival, shipping shipments will not fall for the time being, and at the same time, the possibility of a plunge in sea freight is unlikely. Therefore, the freight rate is subject to market fluctuations, if the shipment is reduced, the price will definitely fall between the shipping companies in order to grab the goods; But if shipments keep rising, prices will keep rising.
E-commerce continues to make efforts to open up online and offline
After the crazy buying of "Double Eleven", the entire construction pottery industry has seen the potential of electricity suppliers and the profits brought by O2O. Whether to move towards e-commerce in 2017 and how to do a good job of O2O is a problem that each pottery enterprise should or must think about. After several years of development and the support of national policies, e-commerce has become more and more formal, and has become a part of our lives with an unstoppable trend, entering e-commerce means entering a larger market. Enter the trend early, in order not to be eliminated by the market. So how to do a good job of e-commerce, how to profit from it, these are the challenges that pottery enterprises have to worry about in 2017.
Profitability is down, and transformation is key
This year because of freight and other reasons caused by the rise in the cost of ceramics, some rely on low-cost manufacturers have been impacted, but on the other hand, this is also the turning point of some pottery enterprises, blindly follow the previous large quantity of low-price sales method is no longer applicable to today's market. A crisis is a turning point. Tao enterprises should seek survival by opening up new channels and accelerating transformation. There are also businesses in the high-end, brand products to consider the transformation, so that the competition will be smaller, the profit will be a little more. Industry analysts, ceramic industry overcapacity, now is to accelerate the "reshuffle" stage, not only ceramic companies, ceramic dealers will also be screened.
As the end of the year draws near, a year's sales war will come to an end. But 2017 is coming, and a good sales plan for the coming year is also a must. Facing the challenges of the New Year, ceramic enterprises should dare to fight and make better sales.
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