Future development prospects of the ceramic industry
Release time： 2018-06-12 16:02
The channel construction of the ceramic tile industry is not like electrical appliances, has formed a relatively mature model, the monopoly position of large electrical appliances stores determines that electrical appliances manufacturers can only get market share, and the channel of the ceramic tile industry has not reached such a monopoly position, therefore, there will be a debate in the industry whether it must be settled in large stores. In addition, the particularity of ceramic tile industry products also restricts some enterprises to enter large stores to some extent. Ceramic tiles are after-sales products, and after-sales problems must be carried out by the manufacturer to the scene. If there is no perfect dealer network in the local area, blindly entering the large stores will not survive for a long time.
Today, the overall environment of the ceramic tile industry is unpredictable, ceramic tile enterprises hope to resist the danger of the industry market by creating a brand, due to the difference in strength and heritage, the creation of regional ceramic tile brands for small and medium-sized ceramic tile enterprises is a more appropriate way.
Experts analyze project prospects
About the ceramic tile to join, once the thinking is limited, no matter how many resources, no matter how large the ability can not be displayed. Such as the creation of a franchise agent ceramic tile regional brand to enter a larger area of space from the base market. Ceramic tile project products are highly profitable, according to the usual habits of thinking of enterprises, will not carry out professional systematic research for a new market, will not implement careful consumer groups, channels, terminal analysis, and will not easily implement the relative upgrade of enterprise product brands.
Future trends of showroom operation
As one of the main modes of terminal sales in the ceramic tile industry, the exhibition hall's role has been recognized by many ceramic tile enterprises, and with the gradual maturity of consumer consumption concept, consumers' product purchase channels are also showing a diversified trend, consumers have begun to be unable to meet the single sales function of the exhibition hall, and the functional needs of the exhibition hall are more obvious. Consumers are more eager to understand and grasp more purchase information in the exhibition hall. At the same time, with the development of the showroom terminal sales model and the gradual maturity of consumers' consumption behavior, modern consumers are no longer pursuing a single shopping demand, and consumers require a warm and elegant shopping environment. The shopping space requires comfort and convenience; The in-store service requirements are meticulous and thoughtful; To understand and master the performance requirements of the product as soon as possible.
The role of ceramic tile in the decoration can not be underestimated, the choice of ceramic tile will directly affect the style of decoration, and affect the effect of decoration. However, due to the influence of the traditional decoration process, consumers often start the purchase of tiles when the decoration style has been determined, and even more than half of the decoration. This consumption concept of consumers will have a very big impact on the sales of tiles. (Source: Jiuzheng Building Materials Network)
Related news
Yangwei Industrial Zone, Cizao Town, Jinjiang City, Fujian Province
SAF Coolest v1.3.1.2 设置面板 NYNSX-ASFI-XASDE-ZZA
无数据提示
Sorry, The Current Column Is Being Updated, Please Stay Tuned!
You Can View Other Sections Or Go Back Home